- They are genuinely interested in it
- They see highly relevant ads to your content
- They thought it’s part of your content
- It’s an accidental click
- Because they notice it
- They want to support your site
- They are tricked into clicking it
- Because you opt for image ads which potentially have a higher value than the corresponding set of text ads .
- They thought your link unit was part of your navigation menu
- They thought the AdSense ads were part of the search result when you use AdSense For Search
- You rotate colour palettes which add freshness to your ads
- You use more wide ad formats than their taller counterparts
- You use multiple ad units if you page contain lots of text
- You have an optimised number of ad units occupied by top paying advertisers
- You keep your filter list small. More filtering means fewer ads appear on you pages which decrease your potential earnings.
- You don’t clutter your page with competing ads
- They want to sabotage you
- They are envious and like to see you banned
- Because you moved you ad from the right side to the left, close to the body of your content
- Because you have more visitors coming from the search engines than regular visitors
- Because you have a great content

Saya rasa ramai jak yang klik mengklik ni.