THE world, like the World Wide Web before it, is about to be hyperlinked. Soon, you may be able to find information about almost any physical object with the click of a smartphone.

A phone using the Goggles app snaps a picture of the London Eye, and gets results (right).
A phone using the Goggles app snaps a picture of the London Eye, and gets results (right).

This vision, once the stuff of science fiction, took a significant step forward last month when Google unveiled a smartphone application called Goggles. It allows users to search the Web, not by typing or by speaking keywords, but by snapping an image with a cell phone and feeding it into Google’s search engine.

How tall is that mountain on the horizon? Snap and get the answer. Who is the artist behind this painting? Snap and find out. What about that stadium in front of you? Snap and see a schedule of future games there.

Goggles, in essence, offers the promise to bridge the gap between the physical world and the Web.

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